Cousin Kate and The Choosing poetry comparison Essay Example

Cousin Kate and The Choosing poetry comparison Paper The poem Cousin Kate is written by Christina Rossetti in the 19th century. The Choosing was written in the 20th century by Liz Lochhead. Both poems are about two girls who are equal, and how with the interference of a man and a decision they go in different directions of life. In Cousin Kate betrayal is the theme, whereas, in The Choosing there is more a sense of envy between the characters. Both poems are similar. They consist of men, marriage, love and women. Cousin Kate is a traditional narrative poem. It has been written in first person, narrated by I using the personal pronoun. I is the victim. The poem is set out in quatrains so it has a regular structure. Each stanza has four lines and the poem also rhymes. The Choosing has an irregular structure and it doesnt rhyme on every stanza. Rhythm is only used to emphasise the important parts of the poem. The structure of both poems can tell us when the poem was written. Both poems also differ from each other. One difference would be the title. The title The Choosing tells us that a decision was made. The is a definite article and Choosing is a verb, which is a doing word. The purpose of a title is to give the reader an idea to what the poem could be about. We will write a custom essay sample on Cousin Kate and The Choosing poetry comparison specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Cousin Kate and The Choosing poetry comparison specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Cousin Kate and The Choosing poetry comparison specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It has been used to mislead the reader, it gives you false expectations until you meet the point that the title is relating to in the poem. And wonder when the choices got made we dont remember making. This tells us that a choice was made, but I or Mary didnt decide. The choice was made by Marys father, they moved to a different home. This distanced I and Marys friendship so they took different paths of life. The writer has used caesuras to once again emphasise important parts of the poem. The title Cousin Kate is a proper noun because it is a name. In this poem the writer has used oxymoron to contrast both parts of Is life. To lead a shameless shameful life. This oxymoron tells us that Is life is shameless and shameful, she is trying to express the difference of her present life with her past life. Her past life was shameless because she was an ordinary cottage maiden living an ordinary life, until the Lord found her out and filled her heart with care. Her present life is shameful because she has lost her virginity before marriage. In the 19th century this was considered serious. Women were humiliated and thrown out of their homes, it was a shameful life. In Cousin Kate I was a cottage maiden along with her cousin Kate. Contented with my cottage mates. This phrase tells us that I was better off in her past life before the Lord interfered. She wasnt mindful, but she was fair. The Lord took advantage of Is beauty. He lured her to his palace home and used her as his plaything. I however, was unable to see the Lords true colours; she may have truly loved the Lord until she found out about his affair with her cousin Kate. He changed me like a glove. This simile has been used to emphasise how easy it was for the Lord to change Is way of thinking. He tricked her into loving him and he used her to make himself look good to the public. When he was satisfied with her, he became bored and then he noticed Kate. I was cast by. This also tells us that the 19th century had a patriarchal society. Men had to be the boss; only men were permitted to have a job. Women were expected to stay home and take care of their children. Only men were allowed to divorce their wives. The neighbours call you good and pure, call me an outcast thing. I is disgraced; she is pointed at and humiliated. Nevertheless, she has something the Lord would give lands for; she has the Lords fair-haired son. Her shame, but her pride and a gift that Kate can never give the Lord. In The Choosing I and Mary are equal and young. With the same coloured ribbons in mouse coloured hair. This tells us that they are young because they wear ribbons on their mouse coloured hair. The word mouse is a synonym to a light brown colour. Synonyms are used to include other words with the same meaning. It also tells us that they are equal and normal average girls. Both girls were first equal and equally proud. We curtseyed to the Lady Councillor for copies of Collins Childrens Classics. This tells us that both girls were equally clever. The writer has used an alliteration to slow down the rhythm and make it stand out to show how important education was then. However, I had always felt a bit jealous of Mary. And my terrible fear of her superiority at sums. This tells us that Mary was a little better at Maths than I. This frightened I a little because Mary would become better than her so they would no longer be equal anymore. I felt jealous. The writer has also used and, a conjunction to show Is agony and feelings of envy for Mary. Ten years later on a Saturday- I am coming home from the library. This tells us that there is a change in time, it is the present tense. It also tells us that she wants to learn and get a good job. She has just come back from the library, she may have been studying there, and she is determined not to go back to the old same life. She wants to see the difference and change in an educated life from an ordinary life. In Cousin Kate Kate is described as good and pure. They are positive adjectives because they describe a person in a good way. Kate is described this way because she is still a virgin. I on the other hand is pregnant with the Lords baby. Kate grew fairer than I. The Lord chose Kate while I was cast by. He bound you with his ring. This tells us that the Lord proposed to Kate. The word bound is a verb; the writer has used this verb because she wants to express to the reader that Kate is restricted from her freedom, she is trapped in his clutches, and theres no escape. This tells us that in the 19th century women were controlled by men, and they were only to do as they were told. Your love was writ in sand. This is a metaphor used to explain to the reader that Kates love for the Lord is false. Kate is interested in the Lords money. Her love can wash away like sand. Kate may be good and pure, but under her pretty face lays greed and selfishness. In The Choosing Mary is a quiet character. I dont know exactly why they moved, but anyway they went. Something about a three-apartment and cheaper rent. Rhythm is used in these two phrases because this is where the choice gets made. It has to stand out to enable the reader to notice. This tells us that Marys father may have had financial difficulties or lost his job so they had to move homes. This also tells us that Mary may have had to live her life uneducated because her father couldnt afford it. It is Marys father who makes the decision of their lives. Mary is a simple and ordinary schoolgirl, but she may have been beautiful to find a handsome husband. Sitting near me on the bus, Mary with a husband who is tall, curly haired, has eyes for no one else but Mary. This sentence has a hurenthasis caesura. It plainly states that Marys husband is devoted to her. The adjectives used in this sentence to describe Marys husband tell us that he is a handsome and good-looking man. This makes I feel jealous of Mary when she sees her on the bus. One other thing that makes I feel envious is when she realises that Mary is pregnant. Her arms are round the full-shaped vase that is her body. This is a metaphor that has been used to tell the reader that Mary is pregnant so she is happy and settled in her marriage. This tells us that in the 20th century women were less controlled by men. Men were beginning to take relationships seriously. The Lord in Cousin Kate praised Is flaxen hair to ensure her that he could be trusted. She fell for the Lords words, but her trust was betrayed after the Lord left her for another women. He wore me like a silken knot. This simile tells us that the Lord found it easy to gain Is trust. However, the Lord cannot completely remove I from his life because she has his son. The Lord needs an heir so he would give lands for one. Marys father in The Choosing is in a working class situation. He has been described in a way to make him sound strict. Marys father, mufflered, contrasting strangely with the elegant greyhounds by his side. This tells us that he isnt a very friendly father. He doesnt believe in high-school education especially for girls so he is sexually double standard and very stereotypical about girls. It was because of his decisions Mary and I took different paths of life. In conclusion, both poems are similar because they consist of women and womens role. Both poems have been written by women. In the 19th century women were expected to get married before they become pregnant. I disobeyed this traditional rule and so she got punished for it. In The Choosing I became jealous of her childhood friend. In the 20th century women were free, they were permitted to work and learn. There was no rush in marriage. The difference is the fact that in both poems the society is different, it is better in the 20th century. Women are included as useful.

Social Accounting

Social Accounting Definition of social accounting According to Gray, Owen Maunders, social accounting is the process of communicating the social and environmental effects of organizations’ economic actions to particular interest groups within the society at large.Advertising We will write a custom report sample on Social Accounting specifically for you for only $16.05 $11/page Learn More In reference to Crowther, (20) social accounting can be defined as â€Å"an approach to reporting a firm’s activities which stresses the need for the identification of socially relevant behavior, the determination of those whom the company is accountable for, its social performance and the development of appropriate measures and reporting techniques.† This in simpler terms is a system in which industries look for ways in which to place rates on the society for its actions. It may include effect on the environment due to the packaging of its products, cost of fuel used in company vehicles, effect on the environment due to its waste emissions either gaseous waste or liquid waste that contributes to pollution just to mention but a few. Principles of good social accounting There are eight precise basic principles of social accounting that have been identified by Crane Matten they are namely: inclusivity, comparability, completeness, evolution, management of policies and systems, disclosure, external verification and continuous improvement. Inclusivity: The organization or company seeks to hear the share holders and clients’ ideas so as to find out if their products or services are genuinely accepted and reliable. By taking these ideas into account, the organization or company incorporates them into their activities and this displays the vision of everyone engaged and involved in the affairs of the organization or company. Comparability: Comparison enables the organization to evaluate its accomplishments on a yearly basis; alongside suitable per ipheral standards and produce for assessments with other organizations which undertake similar activities and account in the same fashion. Comparison also creates room for healthy competition and tensions among similar organizations leading to better services and goods production for the consumer. Completeness: The organization intends to thoroughly look through and report on all the undertakings of the organizations work and the performance levels of all activities carried out by the organization and their share holders.Advertising Looking for report on accounting? Let's see if we can help you! Get your first paper with 15% OFF Learn More Evolution: In order to reflect changing stakeholder anticipations, social accounting practices should also display an obligation to learning and revolution so as to ensure the organization keeps on growing positively. Management policies and systems: To guarantee efficient establishment of the social accounting process, it should be merged within schemes and actions that allow for it to be meticulously managed and assessed. Continuous Improvement: The organization intends to create a habit of giving social accounts at regular intervals say, twice a month, monthly, quarterly or whichever duration of time they choose so that ideas and routine can become part and parcel in the ethos of the organization by taking into consideration all the actions of the organization. External verification: The organization makes sure that the social records are inspected by a well knowledgeable person who does not have any interest whatsoever in the organization or company. Disclosure: This guarantees that the inspected accounts are revealed to the stakeholders and the whole community at large in the wellbeing of being accountable, honest and transparent. Global standards developed for social and environmental reports According to Cooper (36) the following are some of the accountability global standards that have been de veloped for social and environmental reports. Standard AccountAbility 1000 (AA1000), is firmly fixed on securing the value of social and ethical accounting, auditing and reporting. Kurian (48) notes â€Å"It can be used in two different ways: as a common currency underpining the quality of specialized accountability standards existing and emergent; and as a stand alone system and process for managing and communicating social and ethical accountability and performance†.Advertising We will write a custom report sample on Social Accounting specifically for you for only $16.05 $11/page Learn More Standard (SA8000) is fundamentally involved with labour and is relates with the need for organizations to comply with national and international labour law. It spells out the necessities for social accountability to make it possible for a company to: develop, maintain, and enforce policies and procedures in order to manage those issues which it can control or in fluence; and to demonstrate to interested parties, procedures and practices are in conformity with the requirements of these standards. (Kurian, 124) In conclusion, social accounting not only helps the organizations to measure their performance and compare its performance to its competitors, it also helps the public get to know the activities carried out by the organization and the effects of these activities on the environment and on individuals as well. Through social accounting, individuals can take action against corporations and organizations that pollute the environment and hold these organizations and corporations liable to their activities and their effects not only on the environment but also on individuals. Organizations through social accounting are able to get direct feedback from the consumers and the individuals involved in the activities of the organization which will enable the organization to improve on their weak areas and improve on the areas that are doing well b e it production of goods or provision of services. In addition, social accounting on organizations opens the door to criticism which the organization can use to improve not only in its image but in its services as well. Works cited: Cooper, Stuart. Corporate Social Performance: a Stakeholders Approach. USA: Ash gate Publishing Company, 2004. Print Crane, Andrew, Matten Dick. Business Ethics: managing corporate citizenship and sustainability in the age of globalization. Oxford University Press, 2007. Print Crowther, David. Social and Environmental Accounting London: Financial Times Prentice Hall, 2000. Print.Advertising Looking for report on accounting? Let's see if we can help you! Get your first paper with 15% OFF Learn More Gray, Richard Maunders Kevin. Corporate Social Reporting: Accounting and Accountability. Hemel Hempstead: Prentice Hall, 1987. Print Kurian Thomas. Social Audit: A Tool for Performance Improvement and Outcome Measurement. Centre for Good Governance: Hyderabad, 2005. Print.

The Experts Guide to the AP Psychology Exam

The Expert's Guide to the AP Psychology Exam SAT / ACT Prep Online Guides and Tips Taking AP Exams can be stressful, but if you know what to expect on test day, you can eliminate a lot of that anxiety. The AP Psychology exam is one of the more popular AP tests, and it has a pretty straightforward format and scoring system. In this article, I'll tell you what's on the AP Psychology test, how it's graded, and which prep methods you should use to get a great score. How Is the AP Psychology Exam Structured? The AP Psych test consists of two sections: a multiple-choice section and a free-response section. Section 1: Multiple Choice Here is a quick rundown of the multiple-choice section format: Number of Questions: 100 Time: 70 minutes Scoring: Worth two-thirds of your final AP Psych score Questions on the multiple-choice section will typically ask you to do the following: Use psychological terms to label specific scenarios Show that you understand concepts from psychological theories Understand the scientific and physiological basis of psychological theories and disorders, and give appropriate explanations Show that you understand the scientific method and how to interpret findings from research studies Section 2: Free Response Here is an overview of the free-response section on the AP Psychology test: Number of Questions: 2 Time: 50 minutes Scoring: Worth one-third of your final AP Psych score Free-response AP Psych questions will ask you to do the following: Relate different content areas within the realm of psychology Evaluate and analyze theoretical perspectives and psychological concepts Answer in complete sentences and follow the directions of the prompt Overview of AP Psychology Test Overall, AP Psychology is one of the shorter AP exams, clocking in at just two hours in total. The exam will take place on Thursday, May 9, 2019, at noon. Ah, May. The flowers are blooming, the birds are chirping- and the rustle of freshly opened AP test booklets fills the air. How Is the AP Psychology Exam Scored? Now that you understand the structure of the AP Psychology exam, it's time to learn how your final AP score is calculated. As I mentioned, the multiple-choice section is worth two-thirds (66.6%) of your score, and the free-response section is worth one-third (33.3%) of your score. For multiple choice, scoring is relatively simple. You get a point for every question you answer correctly. No points are deducted for incorrect answers or questions you left blank. You can earn a maximum of 100 points on the multiple-choice section. Free-response questions are reviewed by AP graders. You’ll get a score out of 7 or 8 for each of the two questions. Each of these scores is then multiplied by 3.125 so that together they make up one-third of your total raw score. Your raw score is then compared with the curve calculated by the College Board to see what score you’ll get on the final 1-5 AP scale. The following table offers estimated raw-to-AP-score conversions for the AP Psychology test. Keep in mind that each year the curve is slightly different, so this will lead to a rough estimate of your score, not an exact prediction. Raw Composite Score AP Score Percentage of Students Earning Each Score (2018) 113-150 5 21.2% 93-112 4 26.3% 77-92 3 18.1% 65-76 2 14.5% 0-64 1 19.9% Source: The College Board For example, let’s say you got 55 questions right on the multiple-choice section and scored a four on one free-response question and a five on the other. This would add up to a raw score of 83 because 55 + (4*3.125) + (5*3.125)= 83.125. Based on the chart above, this score would then translate to a 3 for a final AP score. Topics and Example Questions on the AP Psychology Test In this section, I’ll give you some real-life examples of test questions so you can get a better idea of what the AP Psychology test is actually like. As a preface to the questions, here are the topics you’ll see on AP Psych, ordered from most to least common. You should consult this list to make sure that you've fully reviewed the content for the test and aren't missing anything important (especially in the most common topic areas). Topic % of Questions Research Methods (how experiments are conducted, statistics, ethics) 8-10% Biological Bases of Behavior (anatomy, genetics, medical techniques) 8-10% Cognition (memory, language, problem-solving) 8-10% Social Psychology (group dynamics, attribution processes, conformity/compliance/obedience, cultural influences, antisocial behavior, attitudes) 8-10% Abnormal Psychology (disorders, theories of origin, diagnoses) 7-9% Developmental Psychology (nature-nurture psychological dynamics, general theories of development, research methods) 7-9% Learning (types of conditioning, social learning, cognitive processes) 7-9% Sensation and Perception (perceptual processes, sensory mechanisms, attention, Signal Detection Theory) 6-8% Motivation and Emotion (theories and biological bases of motivation and emotion, stress, social motives) 6-8% Personality (personality theories, assessment techniques, growth and adjustment) 5-7% Testing and Individual Differences (standardization and norms, validity of testing models, measuring intelligence, ethics in testing) 5-7% Treatment of Psychological Disorders (types of therapy and treatment approaches) 5-7% States of Consciousness (sleep and dreaming, hypnosis, psychoactive drug effects) 2-4% History and Approaches (history of psychology, different fields of psychology) 2-4% Source: The College Board Multiple Here is a sample question from the official AP Psychology course description: Which of the following behaviors is most clearly associated with Jean Piaget’s concrete operational stage? A. Sally thinks everyone’s favorite color is blue because it is her favorite color.B. Tom received the highest grade in his philosophy course.C. Gracie forgets about her toy because it is under her blanket.D. Nikos can consider both the height and width of a container.E. Ava does not like being around unfamiliar people. To answer this question, you need to be familiar with Piaget’s psychological theory and the behaviors that correspond with each of his proposed stages. Piaget’s theory of development has four stages: sensorimotor, preoperational, concrete operational, and formal operations. The concrete operational stage typically happens between the ages of 7 and 11. This stage is when a child becomes capable of applying logical and operational thought to physical objects but isn’t quite capable of abstract logic yet. Let’s go through the possibilities! Choice A doesn’t have anything to do with the concrete operational stage, so we can eliminate that answer. Choice B seems as though it’s beyond the concrete operational stage. Philosophy involves a lot of abstract reasoning! This choice can be eliminated as well. The child in Choice C is too underdeveloped. Kids in the concrete operational stage have spatial awareness, so we can get rid of this one. Choice D seems to make sense! This is the stage at which kids start to understand logically that a tall, skinny glass might hold the same amount of water as a short, wide glass. Choice E appears to be unrelated to the concrete operational stage, so we can eliminate it. Therefore, we can conclude that Choice D is the correct answer. "I ga ga, therefore I goo goo." Tom, please stop. Free The following free-response question was on the 2012 AP Psychology exam: 1a. Annabelle is planning to apply to college but has not yet decided where she will apply. Describe how the following psychological concepts and terms relate to her choice. Availability heuristic Compliance Prefrontal cortex Prospective memory 1b. Explain how the following psychological concepts could relate to how well Annabelle adapts when she begins her college career. Agoraphobia Crystallized intelligence Ethnocentrism For this free-response question, you must understand what each of the terms mean and how they relate to this specific situation. To earn your first point on part a, you have to explain how the availability heuristic might have affected Annabelle’s college decision. The scoring guidelines state, "Students must establish that Annabelle’s decision-making processes or her choices about college, or both, are influenced by information that comes most readily to mind." For example, you might say that Annabelle decided to apply to UCLA because her parents had gone there and talk to her about it frequently, so this option was at the forefront of her mind in the decision-making process. You would then go on to relate the three remaining terms to Annabelle's college-search process. You could earn a maximum of four points in part a of this question (one point for each description). Part b asks you to explain how certain psychological concepts might relate to Annabelle's adaptation to her new college environment. For agoraphobia, the scoring guidelines say, "Students must explain how Annabelle’s fear inhibits her from engaging in college life." This could be something like describing how Annabelle’s fear of crowds caused her to skip orientation activities and miss out on the chance to make new friends. You'd need to do the same for the other two terms to earn the full three points for part b. For a more detailed description of how responses to this question were scored, you can review the scoring guidelines here. "Does free will exist, or am I just a made-up person who exists solely to provide context for a question on an exam taken by beings in an alternate universe?" Oh, Annabelle, save it for college. What’s the Best Way to Prep for the AP Psychology Exam? If you’re aware of the structure and content of the AP Psychology exam, you can use specific prep methods to help you succeed on it. Here are five tips guaranteed to give you a higher chance of earning a great AP Psych score. #1: Take Practice Tests The best way to prepare for standardized tests like this one is to take practice tests so that you have a good idea of where your weaknesses lie. Practice tests will also help you get used to the format of the AP Psych test, as well as the types of questions it asks. The College Board offers practice free-response questions from previous years (up to 2017). You can also access three full-length official AP Psychology practice tests as free PDFS: 2012 AP Psychology Exam 1999 AP Psychology Exam 1994 AP Psychology Exam To simulate the real testing experience, I recommend printing out the test and writing/bubbling in your answers to the questions rather than doing them on the computer. You should also time yourself accurately so you can be sure you don't run out of time on the actual exam. After you take a practice test or two, review your answers to see which content areas gave you the most trouble. Focus on going over the topics for which you had the highest concentration of incorrect answers. #2: Use the Topic Breakdown Information For AP Psychology, we know exactly which topics will be covered and how frequently we can expect to see them on the test. This is valuable information you can use to your advantage when studying. Specifically, spend more time reviewing unfamiliar topics that are especially common on the exam. It's better to know the ins and outs of a high-frequency topic super well than to have only a rudimentary knowledge of two low-frequency topics. Prioritize wisely! A topic breakdown sounds almost like a topic breakdance! Am I relating to the youth yet? #3: Learn to Budget Your Time Appropriately This is something you can do in conjunction with taking practice tests. On the AP Psychology test, you only have about 40 seconds for each multiple-choice question. This means you have to be smart about skipping questions that are taking up too much of your time. If you take a practice test and find that you’re often running out of time, you might need to push yourself to work faster or move on from difficult questions more quickly. You’ll also have just 25 minutes for each free-response question on the test. The good news is that free-response questions on AP Psychology are scored based on the information you provide and not on your mastery of essay format. In short, you don’t have to write an introduction and a conclusion, which will save you a lot of time. #4: Go Over Important Terms On the AP Psych exam, it’s crucial for you to know the meanings of key terms related to the course. Questions often ask you to explain how a scenario relates to a certain psychological concept. But if you don’t remember what the concept means, you won’t be able to answer the question. There are lots of confusing terms in AP Psychology, which is why it’s so important that you take the time to compile them and go through them methodically when you study. This is especially true of terms you learned at the beginning of the school year, as they'll be less fresh in your mind when the time comes to take the test. #5: Avoid Cramming There’s a lot to remember for AP Psychology, and you aren’t going to be able to stuff it all in your brain in one night. For courses like this that are memorization-heavy, it’s best to get in the habit of studying as you go along and taking the time to review old material periodically. If you can gradually build up your knowledge throughout the school year and avoid completely forgetting what you learned at the beginning of class, the exam will feel much less stressful for you. Every one or two months, do a comprehensive review of everything you’ve learned so far to refresh your memory. You might be surprised by how little you have to study for the AP Psych test at the end of the school year when everyone else is freaking out! And remember, ladies, you're never too busy to throw on a little eye glitter between study sessions. Recap: What to Know About the AP Psychology Test The AP Psychology exam is a relatively short AP test. However, because it encompasses a variety of content areas, it's important to know all the key terms and psychological theories that are covered in the course. In order to succeed on this test, you must be able to connect specific psychological terminology to a wide range of different scenarios. Overall, AP Psychology is probably one of the easier AP exams, but that doesn't mean you should skip studying. Make sure you take official practice tests and are fully aware of the exam's format and content so you won't be caught off-guard on test day! What's Next? Still not sure if AP Psychology is the right choice for you? Learn more about AP classes and tests to see whether it's worth it to take them. You can also dip your toe in the AP Psych pool with this article about Stockholm Syndrome (something you'll likely learn about in AP Psych). What do AP scores mean for your future? Find out more about how AP credit works at colleges. Trying to plan out your schedule? Read this article to get a better idea of how many AP classes you should take based on your college goals. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

How to Find the Stated Main Idea

How to Find the Stated Main Idea How to Find the Stated Main Idea First of all, before we get into the stated main idea strategies and tricks, you have to know what the main idea is in the first place. What does it mean when a professor or teacher asks you to determine the main idea of a paragraph, essay, chapter or even a book?  The main idea of a paragraph, essay, or chapter is the point of the passage, minus all the details.  The main idea is the big picture. Its what you tell people when they ask you what you did last Saturday. You might say, I went to the movies, instead of saying, I hopped on the train to go to see Channing Tatums new movie where he blows up the planet and teams up with his long-lost love to start a new life on Pluto. I ate popcorn, used the restroom, washed my hands, then left the theater and went back to my apartment. The main idea is the general  instead of the specifics.  Ã‚     Its the Solar System vs. the planets. Its the football game vs. the fans, cheerleaders, quarterback, and uniforms. Its the Oscars vs. actors, the red carpet, designer gowns, and films. So, how do you find the  stated  main idea? The good news? Its really easy compared to figuring out the implied main idea. Read on for the details.   More info on how to find the main idea What Is a Stated Main Idea? Sometimes, a reader will get lucky and the main idea will be a stated main idea, which is the easiest to find in a passage. It is written directly in the text. Authors sometimes come right out and write the main idea in the passage for a variety of reasons – they dont want you to miss the point, they are new writers and have not figured out the art of subtlety, they like clear, informational writing. Whatever the reason, its there waiting for you; you just need to find it.   How To Find the Stated Main Idea Read the passage of textAsk this question to yourself: What is this passage mostly about?In your own words, explain the answer in one short sentence. Do not includes details or examples from the text. Do not extend your idea beyond what is written in the text, even if you know a ton about the topic. It does not matter for this exercise.  Look for a sentence in the text that most closely fits with your brief summary. Stated Main Idea Example:Because the Internet exists in a world that is already regulated with policies and laws, government officials, upholders of current laws and the voice of the people, should be ultimately responsible for the regulation of the Internet. With this responsibility comes the enormous task of managing the protection of First Amendment rights along with honoring social and public interests across the world. That being said, the ultimate responsibility still rests in the hands of Internet users who vote – they, along with the officials elected to serve them, make up the global community. Voters have the ability to elect responsible individuals to the appropriate posts, and the elected officials have the responsibility to act on the will of the people.. The main idea here is †¦government officials†¦should be ultimately responsible for the regulation of the Internet. That is a stated main idea because it is directly written in the text. The sentence fully encapsulates the passages meaning as a whole. It does not go beyond the text making inferences outside the scope of the passage, nor does it use the specifics of the passage inside it, either.   How to Find an Implied Main Idea Main Idea Practice Want to flex those main idea muscles? Here are some worksheets to practice!

Advertisement Analysis Essay Example | Topics and Well Written Essays - 1250 words

Advertisement Analysis - Essay Example In short, consumer culture has largely influenced the way of living today. In the light of these, the following study text seeks to support the impact of consumer culture on society by analysing an advertisement based on the relationships between the aesthetic strategy and ideological message applied in creating it. In analysing an advert, two major aspects come into play; the aesthetic and ideological portrayals. The aesthetic aspect represents the overall visual sensation which is portrayed by the advertisement’s overall appearance. In short, it is the visual appeal, and plays an overly important role in marketing. The ideological message represents an advanced meaning of the advert and is a simulated â€Å"feeling† which is transferred from the advert to the consumer upon buying (possession) of the product being marketed. These two are closely related. In an advertisement, there are three main constituting understandings; the overall (surface) meaning, the advertiser’s intended meaning, and the ideological (cultural) meaning. The relationship between the three is that the aesthetic sensation adds up to the surface meaning while the ideological message represents the advertiser’s intention. These two combined, they create the cultural meaning of the advert thus its interpretation and execution of the intended purpose (Botterill, MacRury & Richards 2013, p. 81). Figure 1 above is a Vive Cuervo Advertisement. Vive Cuervo is an alcoholic drink. The aesthetic strategy is evidenced by the inclusion of different elements which create a composition. The composition is made up of both images and text. There is the image of a happy couple in beachwear wherein man is carrying his lady at chest level. They are in embrace as he holds her around her buttock area and her legs embrace his abdomen. The lady’s hands are clutching the man’s neck tightly and they are both laughing out loud.

History of Graphic Design Essay Example | Topics and Well Written Essays - 1000 words

History of Graphic Design - Essay Example In fact, in a way the artists in the 20th century happened to be way less burdened by utilitarian expectations (Lupton 1). Therefore, the graphic designers in the 20th century were as prone to tempering their creativity with an inclination for providing universal solutions, as the artists before them. The way they differed from them was in the sense that they happened to live in an age and time, that surpassed any other age in terms of a rapid and mass proliferation of new ideas, influences and ways of doing things. The graphic designers in 20th century happened to be denizens of a world that was rapidly changing. Artists, as individuals affiliated to other vocations had to contend with and make sense of an array of social, cultural, political and economic influences (Heller & Chwast 169). An array of social events and trends like an enhanced participation of women in the Western social and economic life, a rising working class, rapid industrialization and advent of technologies of mass production, and extensive urbanization impacted artists with an accentuated sense of novelty. The proliferation of a scientific mindset and way of life did make the 20th century graphic designers grasp and appreciate the linearity imminent in mathematical forms. The 20th century graphic designers lived in an era where a sense of disillusionment engendered by the Wars was giving way to rapid progress made possible by science and technology. In fact, the versatility, variety and variation marking the 20th century is amply illustrated by the host of art movements it initiated and encouraged like, Arts & Crafts movement, Art Nouveau, Futurism, Bauhaus, Art Deco, Dada, etc (Heller & Chwast 12). The 20th century graphic designers owed allegiance to a salubrious mix of artistic, corporate and political motivations. One big factor that encouraged them to do so was that for the first time in the history of art, the artists did have access to the means,

Rebuttal Argument Essay Example | Topics and Well Written Essays - 500 words

Rebuttal Argument - Essay Example Wild animals still entail the intrinsic trait of being unsecure. Therefore, people ought to vision beyond their passions and seek to secure themselves. Another reason for not legalizing the taming of exotic animals is that of common sense (USA Today). Wild animals are meant to be as such. Therefore, people should cage normal pets as opposed to the exotic ones. This is because there are animals designated to be pets and others meant to stay in the natural stay. This general sense is what those keeping wild animals lack. In addition, wild animals can never be pets because of passion for the exotic animal. This refers to the verity that certain people take to mistreating the exotic animals. This happens when they fail to bestow their liberty of nature. Moreover, wild animals thrive in conditions with provisions of nature. Therefore, when someone takes to mistreating the animals, this depicts that they entail no fairness. Opinion countering that of the editorial is that there are exceedingly low chances of deaths caused by exotic animals. For instance, statistics prove that only 3.25 Percent of people become executed by exotic animals (USA Today). Therefore, wild animals depict exceedingly limited risks pertaining to people’s safety. There are no explanations as to why people should evade exotic animals becoming their pets. Another reason is that having wild animals as pets eradicates strain on the natural populace (USA Today). This explains that competition among wild animals becomes exceedingly negligible. Therefore, resources become sufficient for the other masses. On the contrary, tamed animals are availed with necessities by the owner. This is ensures that natural endowments are ample for animals. According to The Humane Society of the United States, another reason is that exotic populace acts as a backing for extinction of the wild life. This means that in events where wild animals become rare, the tamed ones save the situation.

Disability and rehabilitation Essay Example | Topics and Well Written Essays - 2000 words

Disability and rehabilitation - Essay Example The primary parts of the research presented are the title and the abstract. These parts need to present a view on the main contents of the research undertaken. The title specifically is the part that can identify the main focus of the study and even the methods used to arrive at the results which are stated in a single statement. The title of the study presents the parameters that are included such as the quality of life and the oxygen consumption of the CHF patients. These are used for the determination of the effect of physical training. Additional information specifically the method of research used e.g. randomization is important in the title. Another pertinent part that needs to give and overview of the research process undertaken is the abstract. It is comparable to a summary of the study presented in a manner similar to the organization of the paper itself. The indication of the parts in a structured abstract can be considered ideal on the basis of the readers’ ease in finding information.The main aim is the assessment of the QoL and oxygen consumption to be able to gauge the effects of physical training to patients of CHF. The said parameters had been assessed through the study of a population of men with the condition referred to as ischaemic CHF which had been randomized into groups of different set ups with varying levels of physical training.

Types of Offenses Assignment Example | Topics and Well Written Essays - 1000 words

Types of Offenses - Assignment Example Introduction It is important to note that there are specific elements of a crime that constitute any given type of crime, an attempted murder included. When one has been accused of attempted murder, he or she has not necessarily been convicted of attempting to kill someone because an accusation is not considered a conviction. Emanuel (2007) argues that such an accusation must have the elements of the crime for one to be considered guilty of committing it (Scaros, 2004). Since Mr. Assin has merely been formally accused in a court of law of committing the crime of attempted murder, it does not mean that he is guilty of the crime (Currier & Eimermann, 2009). In this particular case, Mr. Assin is simply in trouble because he was caught in between an interesting scenario and has been mistakenly accused of being responsible for planning to kill Sally’s husband. This essay will present a memo addressing Mr. Assin’s worries of whether or not he is guilty of the crime of attempt ed murder, and explaining to him the elements of such a crime. MEMO TO: Mr. G. Ilty Assin FROM: Criminal attorney DATE: 21-January-2012 SUBJECT: Charges of attempt to commit murder in the first degree Following the scenario at the restaurant involving Sally, the woman who was attempting to murder her husband, this memo addresses your concerns, explaining the elements of murder including what is required to convict one of attempted murder and whether or not you committed the crime of attempted murder. 1. Explanation of the elements of murder including what is required to convict someone of attempt to commit murder. The elements of a crime such as murder are all those basic sets of common law principles that are necessary for criminal liability. The elements of murder therefore refer to the predetermined factors of a crime that sustain its conviction. According to Emanuel (2007), murder is defined as the unlawful killing of another human being, often with malice. Murder has several el ements that are recognizable by law. The first element of murder is the intent of killing someone else. This means that the accused must have had the intentions of committing murder or might have been very reckless or negligent to such an extent that his or her acts showed the intention of murdering someone else (Scaros, 2004). The second element of murder is the actual act of killing someone else. This refers to the physical action (s) taken by someone that resulted in the death of someone else (Currier & Eimermann, 2009). The third and final element of murder it the causation of murder. In this case, the act or intention to murder someone must be determined as the legal and actual cause of death. If a person had the legal obligation to act or not act in a certain way and he or she fails to follow this obligation, he or she will be held liable if their actions or failure of caused the death of some

Arthur Miller Essay Example for Free

Arthur Miller Essay The Crucible Many different parts form together to make up the society we see in The Crucible, written by Arthur Miller. Whether it be religion, government, or social roles; they all play some sort of impacting part to the characters we met while watching The Crucible. Who knew that religion and government could change a person’s life in a matter of minutes like it did so many times throughout the movie. The characters like Abigail Williams and John Proctor both knew the risks of going against these roles and what it would do to their everyday lives, but both characters chose to do it in more ways than one. Religion played a huge role throughout The Crucible and all of the characters were expected to show some sort of respect towards their religion. John Proctor is one of the characters who face this double standard. He feels as if he showed enough support towards the church before Reverend Parris took over that there is no way that him and his family could ever be questioned for associating themselves with the devil. However, after Abigail Williams tells the church that she saw Goody Proctor with the devil they had to question her. What originally was a trip to warn the Proctor family and ask a few questions turned into a rather defensive and disappointing ending. Reverend Hale had asked John Proctor three interesting questions: why his youngest child had not been baptized, why he and his family had not been to church in such a long time, and to state his ten commandments. John Proctor had a response to the first two that seemed reasonable to him, but not to the rest of the church. To the first question he responded with: â€Å"I like it not that Mr. Paris should lay his hand upon my baby. I see no light of God in that man. I’ll no conceal it.† and to the second he responded with â€Å"I nailed the roof upon the church, I hung the door†. Both responses sounded like reasonable excuses to John Proctor because he felt as if Reverend Parris was more worried about the money and the less important things than God himself, but Reverend Parris was ordained and no matter how you felt he was the reverend. If someone chose to go against him it was equal to going against God and in those days going against God meant you were somehow associated with the devil. The last question that Reverend Hale asked John Proctor was to state the Ten Commandments. After looking like he had just been insulted he began to recite the first nine but struggled on the tenth, adultery. Whether it was because he couldn’t remember the tenth commandment under pressure or he was anxious to say it because of the incident between Abigail Williams and himself. Finally, his wife stated the tenth commandment and Reveren d Hale looked a little shocked that he couldn’t have finished all ten himself. Knowing all ten of these commandments was a way to show your faith in God and John Proctor only stated nine of the ten which signaled a red flag that their household had been touched by the devil in one way or another. Political values played hand in hand with religion. All court hearings and anything else referring to some sort of government were always held through the reverend. In the movie The Crucible you see many scenes of hearings and trials all with the reverend standing in front of them. The reverend was in charge of making the final decision on what was in store for the accused’s life. If the reverend felt as if a person was associated with witchcraft or the devil and that person would not confess they would be hung, however, if that person did confess then they would be put in jail for a while or let go in return to be saved by God. In the movie, The Crucible, Abigail Williams confessed by saying â€Å"I want the light of God, I want the sweet love of Jesus! I danced for the Devil; I saw him†. Abigail knew if she was to confess to Reverend Hale she would simply get a less harsh punishment compared to if she was to be accused of being associated with the devil and denied eve r coming in contact with the devil. If the Reverend believed you had partaken with the devil and had denied it then you would be hung. As a viewer you can tell that religion and politics are very similar in that time period and that they go hand in hand because of how similar they really are. Social roles also played a huge factor into the lives of many within the society from The Crucible. People had roles that they knew they could not disobey because these roles played such an influence within their lives. Abigail Williams, for example, was helping the Proctor family out around the house when Goody Proctor had suspicions of adultery between Abigail and her husband. Once these suspicions became a reality Abigail was let go from helping their family. A viewer can tell that once a person disobeyed their social role they were considered as an â€Å"outcast†. Another way I noticed social roles playing a part within The Crucible’s society was when John Proctor was about to sign his name off to be free with his wife but ended up ripping the paper into shreds because he could not bring himself to ruin his name. John said â€Å"because it is my name! Because I cannot have another in my life† shows how important having a good reputation towards a person’s name really is. In those days, a peb rson’s name was all that had. If that person tarnished their name that was it, there was nothing left to be worthy for. Both John Proctor and Abigail Williams knew this and that is why John ripped that paper to shreds and why when Abigail was asked why she no longer worked for the Proctor’s she did not state the real reason. These social roles impacted the everyday lives of the characters from The Crucible, anything from making one’s day better to ruinin g a person’s life could have happened because of these roles. I noticed a lot of different ways that The Crucible could have been connected to our readings from our textbook, Concise Anthology of American Literature. Whether it is from having similar attributes of characters to representing the same faith within their religion there were multiple similarities I could identify. The first comparison that jumped right out at me was between The Crucible and Anne Bradstreet’s story. As I was reading her story I noticed almost immediately the role that women were to play in her time period. Women were there solely to cook, clean, and raise the children. I noticed almost the same thing with watching The Crucible but with some variation. The women’s role from both the story and the movie was solely in the home to cook and clean, however, with The Crucible I noticed the women were aloud a bit more freedom compared to what I understood from the story of Anne Bradstreet’s. The second comparison I made was between The Crucible and one of the letters from the Correspondence. The letter I noticed the comparison was written by Benjamin Banneker to Thomas Jefferson asking to bring an end to slavery. There were scenes of slavery within The Crucible that led me to draw out this comparison. In The Crucible there is a character named Tituba who is considered to be a slave, however, she had more freedom compared to the slaves from the time period of when the letter was written. If someone from that time period was caught running around in the woods at night without permission from whoever was in charge they would have been in serious trouble, a lot more trouble than Tituba was showed to have been in. The last comparison I made was between The Crucible and the journal entries of Byrd II. In his journal entries he speaks very highly of religion within every single one of them. Both the movie and the journal entries have very similar ways to show their faith to God because religion played such a huge role for everyone within those time periods. Within the journal entries he shows his faith to God by saying his prayers, reading his Hebrew, and thanking God for his blessing everyday while in The Crucible a person would show their faith to God by going to church every Sunday. Y ou can see that religion plays a huge role in both Byrd II and the characters from The Crucible but they each show it in different ways. Throughout The Crucible and all of the readings from our textbook I have noticed many different types of societies that these people live in. Religion made up pretty much the entire story line of how the characters from The Crucible lived their lives and you can see where some of the stories we read also represented how important religion was to them. Also playing a role within everyone’s lives that we have either watched or read about were politics and social roles. It’s crazy that such little factor’s from our world today pretty much made up the society’s that form those time periods that we read and watch about.

Small businesses in entrepreneurship

Small businesses in entrepreneurship TOPIC: PROBLEMS AND CHALLENGES FACED BY SMALL BUSINESSES IN ENTREPRENEURSHIP INTRODUCTION: Evidence suggests that small business stands a significantly higher chance of failure than a large business yet many small businesses survive and some grow. The following points have been discovered that hinders the success of small firms in entrepreneurship, economies of scale, human capital implementation, limited resources, geographical location, and management skills, thus management service is a key differentiator between good, bad and indifferent companies. People become frustrated when their expectations are not met. We operate in an increasingly global economy, which is highly competitive. Recently customers have a more extensive range of choices for products and service hence the importance of superlative management skill should be devised. Good management service keeps customers coming back; while awful customer service drives them away, taking their friends, workmates and families with them along. It is highly crucial in ensuring that small businesses not only survive but grow in the quality of management, hence lacking key management services could limit the success of small business. In this literature I am going to analyze, compare and contrast the problems faced by small businesses in entrepreneurship. PURPOSE OF LITERATURE: The purpose of a literature review is to explain or briefly analyse the work that has Been reported on a particular topic or field. Literature reviews form a central component of Research reports and technical articles for an important reason, it is also a process whereby one establish theoretical framework for a topic or subject area. It is very important to identify the key terms of the literature terminology. This includes the dependent variable and independent variables. RESEARCH QUESTIONS: Ø Why do small businesses encounter so many difficulties at start up point? Ø What are the major problems influencing small firms in entrepreneurship? Ø Is it relevant to acquire entrepreneurship skills before venturing into small business? RESEARCH OBJECTIVES: Ø To compile a variety of entrepreneurial ideas related to entrepreneurial opportunities using various techniques. Ø To recognize the importance of planning and give examples of how planning can overcome problems. Ø To analyze obstacles and explain how these obstacles may impede creative thinking and generation of new ideas. Ø To summarize the personal entrepreneurial skills and demonstrate these skills in a variety ofsituations. INTRODUCTION: According to Paula McCoy Pinderhughes, an entrepreneur is a person who visualizes or possesses a burning desire to make a change through hard work, dedication and determination, knowing that it will satisfy their ultimate personal and business objectives. On the other hand, Entrepreneur in English is a term applied to the type of personality who is willing to take upon her or himself a new venture or enterprise and accepts full responsibility for the outcome. Jean-Baptiste Says, a French economist is believed to have coined the word entrepreneur first in about 1800. He said an entrepreneur is one who undertakes an enterprise, especially a contractor, acting as intermediate between capitals and labour Typically, entrepreneurship means a company is being formed with the express goal of becoming larger through an aggressive growth agenda. Entrepreneurship is a corporate spin-off or start up. Small business is a family-owned company or consortium of professionals that is formed with specific objectives in mind. In most cases, aggressive growth is not as important as providing adequate income for the owners. The common denominator of all forms to start-up and new businesses is that they are unknown in the marketplace. This is the major challenge to any new business. For example, the launch MLife at a recent Super Bowl created a substantial amount of confusion as to what exactly was being offered. While the companys website was flooded with inquiries (so much so that it crashed), most people did not bother to find out and the take-off was slow. Many consumers are cautious about trying new goods, services or companies. Purchases are often based on known brand names and familiar purchasing patterns. It is much easier for customers to purchase the same brand they have always purchased or another brand name they recognize or have used. To be considered, a new business must move the brand into a person or businesss evoked set of brands. This dilemma is heightened by the massive amount of marketing clutter that all companies face. Overcoming clutter is especially difficult for new firms with limited budgets for marketing and promotion. Traditional methods of advertising and consumer promotions may not be enough to get recognized. Company leaders must be sure to deliver on promises and provide a high quality experience especially on the customers first purchase. On bad encounter will often lead to a negative word of mouth. A new business will probably not get a second chance if the customer has a bad experience. THE PROBLEMS AND CHALLENGES Today, with the internet boom, entrepreneurs have become one of the most dynamic forces in the economy. Entrepreneurs are now driving the technology boom, which is itself driving much of the worlds economic growth. This makes entrepreneurs very important from a macro-economic perspective. They have become a broader economic phenomenon that has a major impact on the economy. As the globalism of business becomes even more widespread, this impact will be felt even more deeply. Entrepreneurs are already becoming a major force in developing nations and in the economy worldwide. The scope of what entrepreneurship involves will continue to change and evolve as the world continues to change and evolve, and yet there are some common issues of how to start a business, how to finance the business, how to run the business that within this community we can share and learn from each other. While we still have many heroes and stories, entrepreneurism is an established field with a wide range of issues at all stages of the enterprise. A common factor for all entrepreneurs is the challenge of starting a business, be it through inventing something, looking for a new idea within a business, finding the right opportunity to break into a business or buying into a franchise. And these entire take planning organizing all the aspects so that the entrepreneur can reach his or her goals. All entrepreneurs are also faced with financing their entrepreneurial venture. Even entrepreneurs usually are faced with financial hurdles within corporate rules. So unless the venture comes from ones own pocket getting money is a challenge that requires preparing funding proposals or applications to be written and/or presented for loans, venture capital, angel investors or even IPOs. There is so much information written about these stages of an entrepreneurial venture that sorting the good from the bad is an overwhelming challenge in and of itself. Once past those challenges, however, one would think there would be smooth sailing. Given the business has a good plan; everything should proceed with minor glitches. However, the implementation stage seems to be the real make-or-break point of an entrepreneurial venture. There are hypotheses that part of the problem is that idea people and implementation people are very different breeds of people, but there are enough exceptions to that rule that is a difficult position to defend. More realistic, perhaps, is that there are such a wide variety of skills needed at the implementation stage, that no one person can have the skills to manage all the functions well. The real talent is for entrepreneurs to recognize what they do well and then find employees or subcontractors who can fill the gaps. One way to look at this implementation stage is to look at how many different skills are involved in operating a business. Operating a business involves employees, marketing, advertising, sales, communications, public relations, legal needs, government regulations, equipping the office, risk management, disaster planning, crisis management, insurance, technology, hardware, software, the internet, and the financial aspects of the company bookkeeping, managing debt, taxes, and barter. Without a strong technical basis, there is no business. Above and beyond this, however, is the conceptual aspect of management: ethics, leadership, growth philosophy, and even the exit strategy of the company. These are much less tangible, yet set the overall theme and direction that the business will take. CRITICAL CHALLENGES 1. Money While there are some types of businesses that can be started on a small budget, one will need access to capital to fund the business, whether that money comes from another source of household income or from some type of loan, there is a need to be realistic about startup costs. New entrepreneurs often underestimate the length of time it takes for a business to become profitable and the amount of money they will need to invest in the business before its profitable. Developing a thorough and honest financial plan will help to avoid this mistake. 2. Skill and Knowledge Employees responsibilities are limited to a narrow job description. However, at the launch of a business, one becomes responsible for everything from research and development to product delivery to bookkeeping. That means there will definitely be some tasks that will be beyond the owners area of expertise. Depending upon the scope of the business, the owner may or may not have staff on board to handle different responsibilities. It is important to be honest about your own limitations and seek out expert advice and the support of good mentors when needed 3. Feedback Being an entrepreneur, particularly if it is a very small or home based business, it will likely feel at times that one is working in isolation and that can cause one to question decisions. Because it takes time for a new business to become profitable, its very helpful to find other sources of feedback beyond the latest sales figures to assess the growth of their business. Seeking out and meeting with other entrepreneurs can help give feedback needed to understand and assess the growth of their business. 4. Time When you are becoming an entrepreneur, youll work harder for yourself than you would ever work for any employer. While self employment can bring flexibility to your work schedule, building a successful business requires a large investment of your time. It will be important to schedule specific work hours, and arrange childcare if necessary. Setting goals can also help you to stay on track. With all of those challenges, why would anyone become self employed? Here are some of the rewards of being an entrepreneur: BENEFITS 1. Money When you are someones employee, the amount of money you earn is limited by the labour market. Youll earn the going rate for your field and typically not much more. When you are self employed, your earning potential is only limited by your own brains and motivation to build a successful business. The more effort and smart planning you put into your business, the more you will directly benefit from your own work. 2. Opportunities Many entrepreneurs say they launched their business in order to create opportunities for themselves that they could not find in traditional jobs within their local labour market. A parent with a young family may want flexibility that is not available in traditional jobs; a new immigrant may want responsibility and opportunities for professional growth that they may not have found in their new country. When you build your own business, you can build opportunities and working conditions that are a good fit for your needs in ways that you may not find in traditional employment. 3. Accomplishment Building a successful business can provide you with a sense of pride that you have created something yourself based on something you value. You get to make the decisions; if you think a project is a great idea, you get to make it happen. You get to build something from the ground up that is your own and a reflection of your values, and any business success is always your success. 4. Time While you will invest a lot of time in building your business, depending upon the type of business you launch, being an entrepreneur can provide you with a lot of flexibility and freedom with your schedule that you would not often have with a traditional job. A flexible schedule allows you to create personal and family time and opportunities that you may otherwise miss out on. To overcome these problems, a new company must develop a unique selling point and find a way to inform consumers about that advantage. Everything from the brand name to the logo to company advertisement must capture the interest and attention of the consumer. It is important to remember that customers are interested in benefits as opposed to product or service features, or as one writer put it, what is in it for me? The new company must be able to clearly answer this question in order to survive and grow. How is an entrepreneur to deal with all this overload of challenges? The good news is that there are plentiful resources: discussion groups, educational resources, professional associations, and publications to turn to for support and counsel References: http://www.sbaer.uca.edu/research/icsb/2005/056.pdf http://ezinearticles.com/?The-Challenges-Facing-Entrepreneurs-and Small-Business-Ownersid=2271198 http://www.careerchoiceguide.com/being-an-entrepreneur.html http://www.smallbusinessnotes.com/choosing/issues/challenges.html

Thousand Cranes Essay -- essays research papers

Trace Motif in Thousand Cranes In the book Thousand Cranes there are plenty of motifs. One motif is Chikako’s poison. She is a person who loves to meddle in people’s lives. Chikako had an affair with Kikuji’s father and now that he is dead she starts to interfere with Kikuji’s life. Chikako uses manipulation to get what she wants even if it destroys people’s lives. This meddling that she does is her poison. Chikako has a huge ugly birthmark on her breast and this is the source of all of her bitterness and poison. â€Å"Chikako unmarried because of the birthmark.†(Page 5). She believes that she can not get married because of the ugly birthmark and no one will ever love her. The only the man that ever gave her any attention was Kikuji’s father, which at that time he had a wife and another mistress. This adds to Chikako’s bitterness, which in result sets her to destroy the lives of the people involved in her life. She believes that if she couldn’t love then no one else would. Chikako begins by going after Mrs. Ota, the other mistress of Kikuji’s father, because she was jealous of the relationship that she was having with Kikuji’s father. Chikako would start rumors about Mrs. Ota and tell them to Kikuji because she knew of his affair with Mrs. Ota. â€Å"You must be careful with her. So meek and gentle-she always manages to make it look as if she could do no one the least harm. But you can never tell what she’s thinking† (Page 22-23). Chikako is trying to destroy Mrs. Ota and Kikuji’s...

Impact of Cosmetic Advertisements on Women Essay -- Advertising Market

The Shape of America As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women. Estee Lauder’s beauty product is one such advertiser. In an August 2004 issue of Vogue magazine, enclosed was a two-page ad campaign intended to sell Estee Lauder’s â€Å"Future Perfect Anti-Wrinkle Radiance Moisturizers SPF.† This advertisment is appealing to the consumer because it stresses the importance of remaining young by the use of this product. This advertisement then goes further to stress that, â€Å"The past is forgiven, the present is improved, and the future will be perfect.† This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, â€Å"ESTEE LAUDER. Defining Beauty.† The attempt is made with this adverti sement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder is presenting its view of beauty to the consumer as the defining truth. The issue with the advertisment is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the socie... .... Of course these women are not "real" women, but far to often do women take drastic measures look like these fashion models; this eventually will lead to eating disorders or severe depression. According to Natural Health magazine, 44% of women who are average or underweight think that they are overweight. The average woman's dress size is 12 and the average mannequin/model's dress size is 4 (NBC.com); this makes women feel as if they will never be good enough. According to Melissa Raftery, "When we open a magazine, we never see some 400-pound woman on the first page. Instead we see a woman who is 23% skinnier that the average American woman" (What Is Beauty?). Unfortunately, Estee Lauder is not the only beauty product company that puts forth this â€Å"definition of Beauty† and beauty product companies are not the only companies â€Å"defining beauty.† As long as the targeted market continues to buy into the advertisers â€Å"perfection line,† the advertiser s will continue to deceive the public. For those who are gullible enough to believe this line of advertising, Estee Lauder ensures confidence and beauty all in one product. After all, their slogan does read, â€Å"ESTEE LAUDER. Defining Beauty!†

Relevance of Earlier Warfare to Modern Warfare Essay

The art of War has been the subject of great scholarly activity as the attributes that make a person a skilled Commander in times of War have arose great curiosity amongst statesmen, generals and philosophers alike. More surprisingly, the advent of modern warfare has cast a shadow of fallacy on the minds of many individuals and has made them to believe that the current military professional has nothing to learn from the great commanders of the past as he is too â€Å"well equipped† to dwell on such detail. The truth is that history is the best teacher and as this paper progresses, I will be utilizing historic references to explain my point of contention that there is still a lot to learn from the likes of Fredrick the Great, Napoleon and Ulysses Grant. Argument The first and foremost evidence to support my thesis is that there is similarity between the goals of the current military professional and his counterpart from centuries ago. This similarity is more profound if you find yourself fighting for the same ideals, the same land and the same enemy. It is this similarity between the two that allows the current military professional to reassess himself in light of what is happening today. For example, according to Adam Hart – Davis (2007), the prime reason for the fall of Napoleon was that he invaded Russia, in the year 1812 (P. 179). The Russian Generals tactfully withdrew from territory destroying their own towns, farms, cultivation and infrastructure along the way. A month after defeating the Russians outside Moscow, Napoleon decided to retreat back to Paris out of concern of loss of control. However, his decision to do so in the winter proved fatal as the lack of shelter and infrastructure killed his troops physically and mentally. The Russians kept pursuit of the retreating forces and managed to kill scores of them. By the time Napoleon managed to get back home, all that was left of his army was a demoralized handful of men against an efficiently trained numerous force that had left Paris with him on the way to Russia earlier that year, contributing to his eventual fall in 1815. According to Gilbert (2004), a 130 years on, Hitler made the same mistake when he invaded Russia in 1941 just when the harsh winter started (P. 249). The Russians employed the same strategy and after defeating the Germans at the siege of Moscow and Stalingrad, they chased the retreating German forces back into Germany proper and were instrumental in the fall of Berlin and the end of the Nazi regime itself. Thus, had Hitler paid attention to the fault at which his predecessor had been, there was a great probability that he would not have met the end that he did in 1945. The second point of argument is that although how we conduct warfare these days has changed, the strategy or tactfulness has not. No matter what resources in weaponry and personnel that a general may have at his disposal, there is no denying that as far as tact is concerned, there is always a lot to learn. Consider Fredrick the Great who, in 1756, fearing a joint attack by major European powers including Russia, Sweden, and Hapsburg Austria etc launched a pre-emptive strike on its neighbors. According to The strategy was of immense benefit as he was able to destroy part of the hostile forces that allowed moral and tangible support when confronted by a full scale invasion. According to Adam Hart Davis (2007), the same strategy was followed by Israel in 1967 when on rumors of a joint Arab attack on her lands compelled her to make a pre emptive strike on Egypt, Syria and Jordan (P. 353). The result was that Israel doubled its land area in just six days by capturing the Sinai Peninsula, the West Bank and the Golan heights. Again, what mattered was not the advanced weaponry that Israel had but the line of thought that was mutual between Fredrick the Great in 1756 and the Israeli leadership of 1967. Another example is the use of landscape and climate by the Russian Tsar Alexander in 1812 against Napoleon and by the Russian leader Joseph Stalin in 1941 against Nazi Germany. This use of the climate is yet to be seen again but, according to Adam Hart – Davis (2007), the use of the terrain and the landscape by the Viet-Cong against American forces in Vietnam and the Afghan Guerrillas against Soviet troops in Afghanistan enforces my point that tact is something which can be learned from the great Generals of the past (P. 355, 373-4). The last reason to support my thesis is that the rules of engagement have not changed as weaponry or tools have improved and not changed completely. This calls for a more proactive approach as to how we address the issue at hand, namely, whether the current military professional stand to benefit from the study of the Great generals of the past. Consider an example. The Trojan War, as depicted by Homer in the Iliad and the Odyssey, could be the first example in warfare history of deception. Whereby the Trojan horse was meant to be a gift, it turned out to be a mechanism as to how the Athenian forces enter the city. Contrast this with reports that in the run up to the 2003 Second Gulf War. According to Sifry and Cerf (2007), American intelligence agencies planted false evidence to make Saddam Hussein believe that the coalition attack would come from Turkey and not from the Southern neighboring countries of Kuwait and Saudi Arabia (P. 114). This forced Saddam to place more battalions to defend the Northern front than would have been necessary. Thus, it can be argued that weaponry or tools, to a large extent have remained the same in nature but have changed in form. Guns have replaced swords but their use remains the same. Cannon guns have been replaced but their use remains the same. The Trojan horse has been replaced by false intelligence and thus the use remains the same. In the end, the point of contention is that if the tools at hand for the general have only changed in form and not in substance, there is every reason to believe that the current military professional stands to benefit a lot by studying his counterparts from centuries ago. Conclusion Thus, as can be seen, there is still a lot for the current military professional to learn from his predecessors. The reasons are that situations repeat themselves, tactfulness is an attribute that can be readily applied and does not wither with age and the use of the tools at the military disposal remains the same. It can be argued, thus, that the greatest armies of our time will not be those that have the most advanced weaponry but those with the best Generals who happen to know the history of those before them yet alike them. Adam Hart – Davis (2007). History: The Definitive Visual Guide from the Dawn of Civilization to the Present Day. London: Dorling Kindersley. Gilbert, M. (2004). The Second World War: A complete History. London: Henry Holt and Co. Sifry, M. & Cerf. C. (2007). Iraq War Reader: History, Documents, Opinions. . New york: Simon & Schuster

AP Bio Lab

However, the e pigments will eve up the chromatography paper at different rates because they are not e equally soluble to the solvent. Photosynthesis has two main stages, the lightheartedness reaction and the lightheartedness reaction. Light independent reactions occur only in the light a ND produce TAP and NADIA which are then used by the lightheartedness reactions to fuel its pr access. Part B of this lab involves differing variables of light and carbon dioxide and the effects they have on the rate of photosynthesis.In this experiment, the rate of photosynthesis will be assured through the floating of leaf disks in solution. Ill. Hypothesis, Materials, and Method part A: Hypothesis: The plant will produce varying bands of yellow and green pigment TTS along the chromatography paper. Part B: Hypothesis: The more light or carbon dioxide there is, the faster the rate of p Hottentots. IV. Variables Independent Variable: Colors of the bands Dependent Variable: Plant pigment part e: Indep endent Variable: Sodium bicarbonate solution Dependent Variable: Time each disk took to floatControl: Water/Soap solution without carbon dioxide V. Data and Observations. Part A: Plant Pigments and Chromatography Observations: The plant produced five visible bands of color: dark green, light green, green, light yellow and dark yellow. All of the bands were the same distance apart ex kept for band 4 and the solvent front which were both mm apart. Data: Band # Distance(mm) Band Color o. Scorn dark brown 2 1. Mm light green 3 2. Mm green 4 4. Mm light yellow Solvent Front 6. Mm dark yellow Part B: Photosynthesis

A Humorous Incident in My Life

When I was 7 years old my mother and I were grocery shopping when we passed a lady in one of the aisles and she began talking to my mother. They were so much engrossed with the talk to the extent that I did sleep off while standing, patiently waiting for the seemingly unending conversation.Suddenly I woke up in a nearby hospital surrounded by a doctor and other medical personnel. I asked everyone of my mom’s where about. Whispering softly – mother! Mother! Mother! No one cares to listen to me though I knew I was really conscious.I overheard the doctor phoning the attention of the nearest attendance van at a psychiatry centre. Effort to explain the myself was subsided by an intimidating team of medical practitioners. I kept mute for the whole of physical and consciousness examination taken by the leader of the team. The bruise on my head was diagnosed as a result of a fatal trauma to the skull following a ghastly collision with a racing vehicle. I could see the gorging b lood but I apparently felt little pain.Then I began to sense I was in a strange world.   A world with little pain, huge care around but the strangeness wickedly abducts my mother and her old friend who she was earlier conversing with. Meanwhile, the fear of the unknown enveloped my whole, thinking I may die the next few minutes if the bleeding continues.Suddenly I felt a jerky touch from behind. I woke into the noisy market down town. Oh! What a scary adventure in a broad day light. I could not imagine I slept on standing at road side waiting for the brief reunion of oldies. In addition, the gory dream almost made me believe I escaped the rapture. I could not really disclose to anyone what happened within the short while I waited.All this while, mother was pleasant during their conversation, but not real out going as she usually is. Then after the lady left, I ask my mother who the lady was to have taken then such a lengthened time of discussion. She told me she could not remember her name, but she remembers her from a Parent Teacher Association meeting at my elementary school.  At the meeting, several of the parents wanted to have fund raisers to help out with some of the expenses at my school which was beyond the calculation of tuition and miscellaneous fees. My mom remembers that this lady said she did not have time to do things like this.My mom said that she understands that all parents are busy – but if several parents work together a lot could be accomplished. During the school year the lady would never help with any project or fundraising activities and my mom said that she did not think that was very nice of her.Well, at check out we saw the lady again standing in line and I walked up to her and spilled my guts about what my mom had said. Needless to say there were several other people standing around when I told her my mom could not remember her name and how she was not a very nice lady. My mom wanted to disappear as people began to snicker which in turn made me spill my guts even more.It was really a wonderful but hilarious incident I bet I would never forget in my life. And I pray I live to keep sharing it with folks and friends.

How to Design Effective Advertising

How to Design Effective Advertising For any type of business, advertising is one of the most crucial investments a brand can make. But for small businesses, its an investment that often goes overlooked. Beyond communicating that your business exists, advertising can have a profound effect on how the public views your business. Advertising makes up a large facet of your brands public image, and an effective campaign can help you to grow as a brand by allowing you to have a degree of control over how your audience perceives you.In my freelance and agency experience, Ive worked on advertising for small businesses, large companies and everything in-between. Ive found that there are a few solid guidelines to making effective advertising regardless of the budget or industry. Taking time to make sure your advertising follows these steps will help you to make better ads which communicate a message to your audience in a meaningful, memorable way.Be intentionalAdvertising should be treated like an investment for your business, b ut in order to track your return on that investment, you need to first set measurable goals for what you want your ads to achieve. Goals can as broad or as specific as youd like- for example, maybe you want to increase overall sales by 15% or you want to increase your web traffic to a particular product. Regardless of your goal, having an idea of what exactly it is you want to achieve will help you to make ads that are focused on achieving that goal. The best part about setting goals is youll be able to see how close you came to meeting your goal, and youll know if you need to try a different approach for the next ads you run.Lets say you own a small bike shop, and you want to sell more bikes. In order to do that, youd like to broaden your audience and communicate that you sell all different types of bikes for every type of rider. So, when crafting the message of your ad, youd want to focus on the fact that you sell bikes to suit anyones needs and provide a simple incentive for some one to visit your shop or website. Taking a few extra steps to make sure your ads are truly aimed at achieving your goals will be much more effective in the long run than taking guesses to see what sticks.Keep it simpleA common mistake when it comes to advertising is trying to cram too much information into a single ad. While you may have a lot to say about your brand, consumers are already being inundated by advertising everywhere they look. Whether your ads are in a newspaper, on a billboard, or online, youll likely only have a few seconds to communicate your message to viewers before they move on to the next visual in their environment. So, keeping your message simple and to the point is crucial if you want to make a solid connection with a viewer.This is true for the visuals of your ad, too. While you may be tempted to fill up the ads with as many photos and graphics as you can to take advantage of your ad space, this can create ads that are overwhelming to look at. The environm ent that your viewers will be seeing your ad is probably already crowded with visual information, so a simple ad will stand out better from all the noise. Limit the number of colors and fonts you use, as well keep your ad cohesive and easy to read no matter how it appears- whether on black and white newsprint or on screen.For our bike shop ad content, lets start with the copy- keep text minimal and communicate your message as succinctly as possible. Pick imagery that feels original and engaging. I strongly suggest avoiding most clip art or generic-looking stock photos, as these are overused and probably wont do much to help you to communicate your message. Sites like Noun Project and Pexels are great resources to find free or inexpensive imagery if you dont have any of your own.If youre not sure what you want your ad to look like, dont be afraid to look for inspiration- a quick Google search can be a great place to start. Looking at your competitions advertising can also be useful i n deciding how your business can differentiate itself through its ads. Think about the context your ad will be seen in and how you can make your ad stand out. Keep the layout flexible enough that if the content needs to be reformatted for a different size or medium, itll be easy and quick to do so.Heres a list of content we might gather for our sample bike shop. Notice that the copy is limited to a few lines and gets the point across quickly. The entire ad, from the copy to the imagery, should be focused on the same message.Create hierarchyOne of the simplest things you can do to make your ad effective is to create a clear sense of hierarchy. Not only does this help create a solid focal point, but it will draw the eyes of your viewers through the whole ad and help them to process the presented information faster. Hierarchy is another reason why its important to limit the amount of content you put in an ad- without a clear structure, viewers might have trouble processing what it is y oure trying to say, meaning they probably wont remember the message or take any sort of action.There are many different ways to create structure, but lets use our bike shop ad as an example. Here, the heading and background imagery are the most prominent parts of the ad, as these will grab your viewers attention and direct them to the supporting information below. Well make sure that the heading is significantly larger than the supporting text and that everything feels balanced and easy to read. Putting contact information at the bottom of the ad will help anchor your message so that a viewer can easily take action if they decide theyre interested.A sample ad for our bike shop, with each element sized to create clear hierarchy.Call the viewer to actionCommunicating a message is important, but its hard to tell how effective your message is if a viewer has no way to take the next step and interact with your brand. Beyond just listing contact info, provide a simple, specific action vie wers can take that requires little effort or investment on their part- whether thats visiting a website to learn more, calling for a free quote, or signing up for a mailing list. Providing an incentive for a viewer can also be effective, like offering coupons, free shipping, or a free service for first-time buyers.Its a good idea to keep CTAs (Call To Action) and incentives as simple and easy as possible- the more barriers to interaction users face, the less like it is that theyll participate. For digital ads, a simple click to a landing page is the easiest way to engage a user. Emphasize that the user can click by placing the CTA in a button or using an arrow. For print ads, coupons can work in the same way to draw viewers to the ad.Be consistentThe number one mistake I see with small business advertising is a lack of consistency across advertising. Ive worked with business owners who will show me their recent advertising, and the style and tone of each ad make it look like it belo ngs to a different company. This can create a disjointed view of your business as a whole and makes for a lack of visibility with your audience. Keeping your fonts, colors, imagery, and tone of voice as consistent as possible will help you to develop a stronger visual brand that your audience will begin to recognize and become familiar with. Not to mention, itll also make your life easier because you wont have to start from scratch every time you need to create a new ad.If youre running several ads across medium at the same time, taking a campaign approach can help you to reinforce your image to the public even more. Once you have a message and a design developed, use those same elements across all your concurrent ads, regardless of if theyre print, digital, or out-of-home. This approach has elicited the same response from a lot of the businesses I work with- But wont a viewer get bored of seeing the same ads? While thats a valid concern, consistent messaging and visuals help viewer s to form a stronger impression of your brand each time they see the advertising, especially across different mediums. Your business and message will become more memorable to viewers, making them more likely to interact with your brand over time.Think about the most memorable ad campaigns youve seen over the years–giant companies like Geico, Coca-Cola, and McDonalds create consistent, effective campaigns by taking the same content and showing it across TV spots, billboards, direct mail, and more. The same can be done on a smaller, more local scale for a small business. In the case of our bike shop- as a small business owner, you may not have the budget to run an extensive campaign, but even being consistent across a few ads will help to reinforce your message.Be accurateThis last point is a bit obvious, but its an easy one to forget- make sure your advertising is free of errors and typos before sending it off into the world. Any accidental misinformation or confusing statemen ts you present to a viewer can quickly undermine your credibility and quality. Triple check everything, from the copy to the contact info, making sure it is clearly worded and spelled correctly. Have multiple people check over the ad as well- fresh eyes may spot something you missed. Make sure you have the correct ad specifications as well, so that your ad is sized correctly, contains the correct bleed, and is submitted in the correct file format and resolution. Doing this will ensure that your ad runs on time and looks the way you intended it to.While advertising can seem daunting, keeping these basic principles in mind can make it a little easier for you to create effective ads and take advantage of the ad space you spend money on. Advertising is a valuable opportunity for you to make an impression on potential customers and communicate why you deserve their attention. Its ultimately an extension of your brand, and it should reflect the tone of voice and persona of what it is you sell or do. Dont be afraid to take risks and try something unconventional, as long as it makes sense for your brand. Put yourself in your audiences shoes and think about what would catch their eye or make them stop and engage with your ad.

Sociology Norms essays

Sociology Norms essays In every aspect of society, there are social norms. Without norms, there would become chaos because we need norms that define behaviors as proper and others as improper. Whether it be dressing a certain way at your job or treating a fellow employee a special way. College allows you to actually take a practice step in the real world and you are taught many norms through out the way. Many you must just learn on your own and others you have to explore on your own. That is something that makes college so important in todays society. The biggest and most important norm that is pushed by a college is teamwork. College classes force people to interact and most teachers set up group work which allows students to work together. It is definetly in the norm to be able to work well with others and help out other students. Without this teamwork aspect many things wouldnt be able to be accomplished in life. Even from athletics to a huge science experiment, working with a group of individuals is very important to succeed in our society. Another important norm is to have respect for ones peers and his/her instructor(s). Throughout college you realize that the more respect you have for others, the more respect others have for you and in general, it makes campus life more enjoyable. When I came to the introduction of the school the dean talked about how respect was a very important part of the community. Without that lecture, I would have learned that it was a huge part of this school just in the way teachers have the utmost respect for students and for the most part students have huge respect for others and the school in general. Formally, some students are lectured on respect when they cant see it themselves that respect is a very important aspect of college and life in general. A mechanism for social control when it comes to respect is the fact that a teacher can not allow a student into their classroom ...

Jamestown Settlement essays

Jamestown Settlement essays I am writing to you to tell you that I have returned from my assignment in the New World. My adventures in the Virginia colony were interesting but I am glad to be back home in London. While in Virginia, I led the typical colonist lifestyle. At first I had a rough time adjusting to my new life in the colony but in the end, I enjoyed my visit to the New World. As you can imagine, I was quite surprised when I got my assignment from Boats R Us to travel to the New World. When I was notified that I would be traveling to the new English settlement, I was pretty scared but I eventually got over it. It didnt really set in that I was actually traveling to the New World until I was boarding the boat. The date was December 20, 1606 and the rest of the passengers and myself were waiting for the 3 ships to tell us when to start loading. We were all asking about how long the trip would last but nobody seemed to know the answer. Finally the boats told us they were ready so I boarded my boat, the Susan Constant. Many of the people I was talking to boarded the other two boats, Godspeed and Discovery. As I unpacked my things and got settled in I wondered if I would ever see London again. We arrived at our destination on May 24, 1607. At our first stop we were attacked by Indians, so we kept going up the bay. We decided to settle on the banks of the James River, which we named after our king at the time, King James 1. We obviously arent the smartest people in the world because we picked a place that was infested with mosquitoes and disease. Nevertheless we stayed at our chosen location and appropriately named it Jamestown. Many of the friends (and enemies) I had met on the ships died from disease and lack of proper food. Some even died before we reached Jamestown. One cause of the excessive deaths was that many of the colonists spent almost all of their time searching for gold instead of harvesting food...